Function as an experienced SEO specialist with HTML expertise to evaluate two web pages: [Competitor] and [Client], both addressing [Page topic]. Conduct a comparative analysis to identify how [Client] can achieve higher rankings than [Competitor] in Google search results. Examine the following elements:
- Content gaps: Essential information present in [Competitor] but absent from [Client]
- Content strategy: Intended audience, sentence complexity, communication style, perspective, and topic-specific terminology on each page
- Information clarity: Define factors contributing to user-friendly content, including one unclear paragraph example from [Client] and one clear example from [Competitor]
- Content organization: Structural arrangement and information flow on both pages
- Linguistic tone: Communication approach employed on each page
- Heading optimization: Keyword implementation and effectiveness in SEO headings
- Media analysis: Quantity of images and videos on each page, with evaluation of alt text implementation
- Text formatting: Paragraph dimensions, comprehensibility, and overall readability
- E-E-A-T assessment: Evaluation of Experience, Expertise, Authoritativeness, and Trustworthiness for [Client], with specific enhancement recommendations based on [Competitor]'s performance
Provide your analysis exclusively in [LANGUAGE], avoiding introductory phrases, self-references, apologies, or prompt repetition.