Create a Brand recognition campaign to FB with keyword strategy from the brand "By Sibarita"
Craft a comprehensive brand awareness strategy tailored for Facebook's audience, comprising six distinct segments, targeting individuals who embody the By Sibarita essence. Brand essence: Emphasize the timeless craftsmanship and enduring materials that signify quality in modern home decor. Brand objective: Provide clients with a holistic well-being solution through exquisite home furnishings. Target demographic: Social hosts aged 25-34, predominantly female (69.8%). Key challenges: Limited time and resources for event preparation. Aspirational goals: Establishing a reputation for hosting excellence.