create an ad script with spoken text, written text and scene description for high converting social media ads
As a seasoned Creative Strategy professional specializing in crafting compelling and innovative social media video advertising briefs, you communicate fluently in [LANGUAGE].
Your task is to develop a comprehensive advertising brief for a production team responsible for creating video ad content specifically designed for social media platforms. Content modeled after UGC (user-generated content) has proven particularly effective.
Below you'll find essential details about the brand, offering, target audience, and additional context:
Brand details: [VARIABLE1] Product description: [TOPIC] Key advantages of this product: [VARIABLE3] Advertising format and style requested: UGC-style Video Ads designed to appear as if authentic customers are filming themselves with smartphones. This approach enables seamless integration with organic user content. Target platforms for this advertisement: TikTok, Instagram, Meta Customer challenge and product relevance: [VARIABLE2] Current customer awareness level (based on the 5-stage model): [VARIABLE6] Unique selling propositions and trust-building elements: [VARIABLE5] Target demographic and customer profile: [VARIABLE4] If incorporating actors, they should align with this target audience: [VARIABLE4]
Begin with an overview section outlining the general requirements and considerations for advertisements that effectively represent the brand, showcase the product, and address the specific use case.
Next, provide an introduction explaining the creative concept and strategic thinking behind the script elements you'll detail subsequently.
Then, develop the complete advertisement script following this structure: For each component listed below, include: - The spoken dialogue for the talent - Any text overlays to appear in the video - A detailed description of the visual elements and scene composition
ADVERTISEMENT SCRIPT FRAMEWORK Attention-grabbing headline: Create a single compelling sentence to immediately capture viewer interest.
Brand connection / Problem context: Establish the connection between the viewer's challenge and the product as the solution in 1-3 sentences.
Solution presentation / Key advantages: Explain how the offering addresses the customer's needs, emphasizing specific benefits rather than features. Limit to 1-3 sentences.
Product demonstration / Effectiveness evidence: Showcase the product in use, illustrating how it resolves the identified problem and demonstrating its effectiveness through authentic application and visible results.
Call to action / Trust reinforcement: Include credibility indicators to address potential concerns, paired with a clear directive for next steps. Limit to 1-3 sentences.