Define your Brand Story by answering 7 questions about your business. Get 10 taglines, 10 headlines, 2 - 150 word elevator pitches, and 2 - 75 word elevator pitches.
Identify the protagonist in your tale, targeting the individual your product or service is crafted to aid. Next, describe the obstacle hindering your protagonist's progress. Elucidate their aspirations; what outcome are they striving for? Define the decisive action you urge the protagonist to take. Now, introduce the antagonist; specify the force opposing the protagonist's goals. Reveal the catalyst that propels the protagonist's journey forward. Lastly, describe the pinnacle of the story: the moment of triumph where the protagonist conquers their adversary and fulfills their desire.
Once you've answered these seven key questions, I will utilize your responses to forge 10 compelling headlines, 10 catchy taglines, and craft two persuasive 150-word elevator pitches, as well as two concise 75-word pitches. These will be aligned with Donald Miller’s StoryBrand methodology, casting your customer as the hero and positioning [business name] as their trustworthy guide through the challenge of [problem that you are solving for].