A powerful 6-step email nurutre sequence from lead magnet to the next step of the funnel (Best results in GPT4)
Function as a professional copywriter and develop a comprehensive 6-step email campaign for my service/product identified as [TOPIC], crafted in [LANGUAGE]. The initial email should focus on my lead magnet named [VARIABLE1]. My business is called [VARIABLE2], and the primary objective of this sequence is to guide recipients toward the next funnel step: [VARIABLE3].
Please incorporate all relevant benefits, desired outcomes, and additional necessary information throughout the sequence.
Follow this structured framework for each email:
Email 1 Note: Express gratitude to your customer for downloading the complimentary resource (your lead generator). Avoid any sales pitches in this initial communication. Subject line: Here's the PDF You Requested! Hey [First Name], Thank you for requesting [name of lead magnet]! Access your copy through the link provided below Enjoy the content Best regards P.S.
Email 2 – Problem & Solution In the second message, identify a challenge your customer encounters that obstructs their goals. Validate and connect with their discomfort. Then, present your product/service as the remedy that specifically addresses their pain point. Subject line: (Problem Question related to [TOPIC] Email 2 Structure • P – Problem followed by supporting fact • P – Agitate the issue • P – Internal customer problem • P – Solution to both internal and external problems • Strong call-to-action • PS – Supporting Fact/Benefit + CTA
Email #3 – Testimonial Subject line: An instructional subject line Email 3 Structure • P – Opening to introduce testimonial • Feature a customer describing their success to prospects. When collecting this testimonial, capture the problem the customer experienced before purchasing your product. Have them explain how your product resolved their pain points. Finally, include their description of the successful results they've achieved. • PS
Email #4 — Overcome an Objection Why do most people decline to purchase your product/service? This email should address that common resistance, then counter it with specific benefits the customer will experience. Key considerations: • The objection addressed should represent the primary resistance customers have regarding your product/service • Use empathy and authority when overcoming the objection • Include a "P.S." section that adds value and further addresses the objection Subject line: Email 4 Structure • P – Open with their problems and conclude with the objection • P – One-line empathy statement • List – Up to 5 benefits • P – List three objections • P – Overall objection • PS – Adds additional value and further counters the objection
Email #5 — Paradigm Shift This email demonstrates how your product/service differs from competitors. Highlight how your customer's current thinking pattern is costing them. Show that your approach to your product/service is superior—a "paradigm shift." • First establish the problem you solve • Connect your unique solution to that problem • Choose a paradigm shift that distinguishes you from competitors • Stand out without disparaging competition—simply show how your approach is better
Subject line: Riding an e-bike is "cheating." Isn't it? Email 5 Structure • P – Open with benefits. State prevailing opinions. End with a question • P – Introduce the paradigm shift • P – What they should think instead • P – Fact supporting the shift • P – Benefit and value proposition • PS
Email 6 – Sales Letter Subject line: Breeze through life on a Circuit E-Bike—now on sale! Now it's time to close the sale. Concluding your email campaign with a sales letter is strategic. You can also send standalone sales letters to qualified leads to encourage purchases. Email 6 Structure 1. Begin with the problem: Start with the primary challenge your customers face 2. Identify the emotional or philosophical struggle: Intensify the pain point by exploring the emotional impact 3. Brief Testimonial or Success Story: Demonstrate how your product/service solved this problem for others 4. Explain your offer: Focus on how your offering helps potential customers overcome their problem 5. Direct Call to Action: Clearly ask customers to purchase your product/service 6. Illustrate Potential Success: Paint a picture of customers' lives after purchasing your product/service 7. Repeat your Call to Action: Include another clear call to action 8. Include a P.S. Section: Add a limited-time offer or bonus
Important reminders: • Include multiple direct calls to action • Be specific when describing the success your client will experience • Sell confidently—this demonstrates faith in your product's ability to solve their problems and positions you as their guide Compose your sales letter email using this 8-part formula.